For many years Wolfdog Printing has been providing custom apparel to many different music programs not only in the Metro Detroit area but for many different programs nationwide. When we first started working with these groups, we jumped into online stores. These were a great addition and really helped the ordering process for the organization and its members. Over the years, online stores have evolved into more than just a replacement for the old paper order form. They have been very successful in helping to create unity amongst the members, volunteers, and supporters, raising funds and awareness for the organizations they serve, and overall providing an easier way to order custom apparel.

With the evolution of the online store, the customer demands have also evolved. Since nobody is limited to the order form and keeping things easy, organizations have been getting more items in the online store. This does create issues with the operation of the store and the completion of the items being ordered. Some of these issues have forced many custom apparel companies to introduce different rules to the online stores, basically going back to the limitations of physical order forms. The other common fix is to add as many items in the store as possible with limited options of printing and keep the online store open all year long or at least through the duration of the season. Although this option does seem to be the best, as you can offer items whenever people want to order, this can hurt the overall sales. By keeping the online store open all year, people forget that it’s there or keep putting off making a final purchase until it’s too late. Since the point of the online store is to make ordering easier for the customer and the supplier, the idea of limiting our customers on their print choices and overwhelming them with garment choices seemed like a backward idea. After all, we are a custom apparel company, and the idea of being in business is to grow and take in as much business as you can.

After spending years overwhelming ourselves with more orders coming into the online store and creating more issues than we really want to handle, we decided we needed to make a change. Knowing we did not want to do anything to limit our customers, we had to find a way to enhance the experience. As this is a custom apparel business and the key word being “custom,” we decided to make the overall experience more customized to each organization, meeting face to face to create the perfect solution to the custom apparel needs for not just the season but the entire year. By breaking up the items utilized in a season into different sections, we can offer more items to cover different needs and make the entire process easier than before. The following is an example of what we can offer your organization to make the custom apparel process easier than ever. We have broken up the different sections of the stores to reflect the needs of the organization, opening different sections at different times of the year to line up with your season schedule.